Clothing for life

Two guys, and one hat to rule them both. Or so we thought – turned out we were in it for the long game, and are on a mission to change menswear for the better.

Fashion industry has been operating on unsustainable business models for too long. We wanted to change and challenge that.

“If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen."

Marissa Mayer, businesswoman and investor